QUESTIONS
Question: Who should conduct product demonstrations in your booth at shows? Is it better to hire a professional Presenter or recruit somebody from within the company?
Answer: Both have advantages and disadvantages. On the one hand, it may seems logical that your experienced Salesperson would be a natural on the job. On the other hand, there is a big difference between selling one-on-one and selling to a crowd. Not everybody is blesses with great public speaking skills. That's why many companies hire professional Presenters. However, the decision to use an in-house or outside Presenter depends on many factors. To help you weigh these considerations, here is a quick rundown of the pros and cons of both options.
Advantages of using in-house Presenters:
