HELPFUL TIPS

Booth Etiquette- Do's and Don'ts

• Do what you would do in the office of a prospect. A Salesperson would never think of eating lunch in a prospects office, so why do it in an exhibit?
• Avoid what you know is bad decorum-drinking, talking to other staff members and using the phone.
• Acknowledge everyone's presence whether they are qualified or not. What visitors want most out of an exhibitor is to be noticed and acknowledged. If you ignore them they will tell others of their treatment.
• You have one opportunity to make an impression -- be certain it is a good one.
• Exhibiting is a group selling experience. It's OK to talk with several people at one time but remember to close on the person that was there first and then go on to others.
• Staff member depend upon one another to be there for their shifts, so schedule appointments during times you are not assigned for booth duty.
• Remember the 80/20 rule. The visitor talks 80 % of the time and exhibitor should talk 20% or less of the time. That way, we have time to hear their needs.

Next Page